"Ben Drummond is my pick as the winner of The Music Studio, Vodafone Ones To Watch competition. After listening to all 5 finalists (of which there were some great potential), Ben jumped out as my favourite for several reasons. I used a very practical approach to who was my favourite, simply put - if I heard a clip of each of these artists songs which one would make me click BUY on iTunes or similarly if I heard one of these artists playing in a friends car while driving around, which one would I go home and google to find out more about. Ben is a true artist, I could see myself listening to the group of songs on his MySpace regularly… He has a great vocal range, cool lyrics, very unique sound and plays sitar which is a bonus. He could easily fit in the chilled out singer/songwriter world of Damien Rice or David Gray…. With a proper hit he could also have a real shot at radio, but the music in its current state is very album-buyer oriented, which is a good thing. My only critique of him would be that when a label or manager is looking for a new act to sign and really get behind- they want to see a decent amount of ‘booked’ shows on their myspace page….that is an indicator that the artist is really putting their best efforts into making things happen on their own, which is critical for long term success. I hope he starts playing some shows."